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Research publication by School of Business faculty member

Submitted by on 2019/04/10 – 8:30 am

Dr. Etayankara Muralidharan, faculty member in the School of Business, along with Dr. Hari Bapuji of the University of Melbourne (Australia) and Dr. Manpreet Hora of Georgia Institute of Technology (United States), has published a research article titled “The more I err, the less I pay: Effect of firm recall experience, firm type and recall severity on remedy to consumers” in the European Journal of Marketing.

This research was funded by the School of Business. Details can be found at https://www.emeraldinsight.com/doi/full/10.1108/EJM-12-2017-0964.