My skill set is as diverse as the projects. I have photographed art, architecture and people used in campaigns, exhibitions and publications. I specialize in identity design, advertising design, product development, creative direction and typography.
Since I was a child, I’ve always had an inclination for the arts, especially drawing. I suppose I ended up choosing illustration because it felt more practical to me, there seemed to be more job opportunities directly out of university (as opposed to fine art, which is what initially attracted me) and yet it still allowed me to be creative on a daily basis, to get my pencils and paints out and explore with artistic mediums. Also, as a high school student, I was drawn to children’s book illustration which seemed the most interesting and glamorous illustration gig I could get paid for. Continue reading
For the past twelve years I’ve run my own solo design studio, jellyfish design. My main focus is print and web design. I operate it out of a home-based studio, so I’m one of those lucky individuals who can occasionally be caught working in my pyjamas.
I’m glad that I chose design as my career for its flexibility, its challenge, and its constant room for growth and diversity. As a family-oriented woman, I loved the idea of being able to work from home as much or as little as possible doing freelance design.
I was always a creative person, and I was really unsure of where that left me in the real world. When I was in high school I was inspired by Picasso and Salvador Dali. The abstraction and surrealism always held my interest and encouraged me to look at the world through different eyes. When I enrolled at MacEwan, I enjoyed learning about the Dada movement where surrealism was born.
Honestly, I don’t know how or why I chose the Design program at MacEwan. It was a big series of seemingly random events that made me even apply in the first place. I was recommended by a friend to look into MacEwan’s program. I definitely had no idea what I was getting into when I got accepted, but I fell in love with design after my first year. Continue reading
Earlier in life I’d always had an interest in art, however I never took it seriously as I never really saw a future in it. I began down the road of science and found myself uninterested and unmotivated. Then one day I discovered that there was this thing called design, and another thing called advertising and that there was quite a large community that made a living from both. I think it was from there that I chose the path of a designer by applying to MacEwan. Continue reading
What is good design?
If we knew we’d all be the greatest designers, wouldn’t we? I guess we’re trained to know the theory behind it, but how do you apply that theory when timelines, budgets, and who knows what is working against you? In essence, if you can get through those obstacles; good design evokes emotion, communicates its intent, moves you through it effortlessly and gets hung on walls to inspire others. Continue reading
I think good design is about nailing an objective that will resonate in some way with the target audience. I used to think design is a process, but I think that’s changed. It’s more to do with making something…a system, a product, a story, an experience….that suites the people it was targeting. You can’t please everyone, but if you have done your homework, you can create fans with the right group. Continue reading