Author Archives: kzypchyn

If a tweet falls in the forest, does anybody hear?

by Karen Zypchyn, April 2013 Canadian musician Bruce Cockburn wondered in his famous song if anybody had heard a tree falling in the forest, communicating to us the forest’s destruction. Cockburn saw trees as signals sending us warnings, but he … Continue reading

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Using Google Hangouts to teach journalism students to conduct panel interviews

by Karen Zypchyn, April 2013 Now that the Winter term is over, it’s time to reflect on the courses I taught. Today, I’d like to give you a glimpse of my Interviewing Techniques course (BCSC 322) and to thank MacEwan’s … Continue reading

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BCS students turn to content analysis to track social media usage of companies and public figures

by Karen Zypchyn April 21, 2013 Who says second-year Bachelor of Communication Studies students can’t conduct content analysis of social media tools like Twitter, Facebook and YouTube? If there were any naysayers, we proved them wrong this term. This semester, … Continue reading

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Using Google Hangouts and Twitter to bring learning on disaster communication into the classroom

By Karen Zypchyn, Faculty, Bachelor of Communication Studies I like days like today. “This is what teaching is all about,” I was thinking to myself as my guest speaker, Kat Powers, Director of Communications of Red Cross Eastern Massachusetts, talked … Continue reading

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US election brings out digital generation’s sin: breaking the secret ballot with pics of how they voted

by Karen Zypchyn, Nov. 7, 2012 I spent last night, as many of you, no doubt, scouring the news sites and Twitter feeds and tuning into television news coverage as the US election results came in. A particular story posted … Continue reading

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European newspapers are taking on Goliath—Google

European newspapers and magazines are facing down Google over links to their content in an effort to salvage their coffers so that journalistic content is rewarded online.  They’re challenging Google’s ultimate power, its links, especially through Google News.

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Journalism students benefit from a kind of new teacher: poverty

    “Poverty was the teacher, not I,” I recently told a gathering of faculty, administrators and students at MacEwan’s Faculty Commons on Feb. 9th, 2012. They had gathered to hear what I and some of my journalism students had to … Continue reading

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Teaching grammar point: watch out for the word “just”

Have you ever noticed that when you speak or write, you often use the word “just”? It’s handy little word. Have you ever wondered what part of speech the word “just” is? We use it so frequently that it’s easy … Continue reading

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Social Media Industry Giants Curry Technology Adoption in Journalists

This past year’s Online News Association conference in Boston drew about one-thousand journalists from around the world, mainly from North America. The association offers the conference each year, providing a great opportunity for journalists to learn about the business of … Continue reading

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